Style credentials established, she upped the ante in 2013 at the Cannes premiere of Baz Luhrmann’s The Great Gatsby, in a heavily embellished dress by Austrian designer Lena Hoschek (Del Rey also sang 'Young and Beautiful' on the film’s soundtrack). And cementing 2012 as her breakthrough in fashion, she wore a sequined Altuzarra dress, complete with cape, on the Met Gala red carpet. The same year, during show season, her haunting voice found its way onto Christopher Kane and Emilio de la Morena’s spring/summer 2012 runway soundtracks.
In her 2012 'Born To Die' video, she wore a white gown with cut-out decolletage – seated on a throne and flanked by tigers, no less – by British-Sicilian designer Antonio Berardi. She’s the go-to for producers and designers looking to create effortless cool: case in point, her 2018 Gucci campaign.ĭel Rey caught the eye of high-fashion houses long before Alessandro Michele added her to his roster of muses, however. The lo-fi early days of cut-off denim shorts, vintage T-shirts and supersized hoop earrings have evolved to full-blown fashionista, think Sixties-style hair, heavy lashes and stiletto nails à la Priscilla Presley. Her husky, soulful sound – dubbed 'Hollywood sadcore' – is now instantly recognisable and that contemporary ode to nostalgic glamour is reflected from her tracks to her fashion choices. Lana Del Rey has come a long way since her 2011 debut single, 'Video Games'.
